|Three broad components
make up the promotion of a digital identity: online marketing,
offline marketing integration, and information technology.
Online marketing consists of search engines,
banners, email, affiliates, wireless, interstitials,
sponsorships, and the direct advertising side of distributing
the identity to online media.
Offline marketing refers to traditional
outdoor, TV, and print, with a focus on strong integration of
online with calls to action, such as URLs or other hooks to
Information technology represents your
company's web site, online customer service, collaborative
filtering, personalization, and any part of the web site that
creates an impression or offers information to the end user.
Integrating these three elements is key to
building a sustainable and effective digital identity.
All of these elements work in conjunction with
one another and share a similar tone and personality, with
cohesive messaging and high-quality content throughout every
contact with the customer.
considered adding a
to your site. Discover the
of how OpenTopic™ or the Ultimate Bulletin Board™ can create substantial value for
While we offer both online and offline
services directly to our clients, we are available to partner with
other agencies in a variety of roles to further support their
All of these services require us to
evaluate your site and discuss your objectives prior to
implementing a campaign.
Meta Tag Analysis
|Analysis of your web
site's Meta tags, Titles and Keywords. Includes preparation of a
META tags are HTML code used
in the HEADER section of an HTML document to provide information
to programs that work in the background of the internet, spiders
and robots for example. Many search engines employ robots and
spiders to examine web pages. META tags provide information
without the robot having to load a complete document and without a
human reading the page.
Web Site Analysis
|Analysis of 16 key
points and recommendations to insure that your site is optimized
for best performance and search engine positioning.
- Testing of your site's position
in major search engine results.
- Page load times.
- Page titles and META tags.
- Description and Keyword META
- Testing with multiple browsers
and browser versions.
- Applicability of all graphics.
- Graphics bubble-tags.
- Content applicability.
- Content proof reading with edit
- Test for broken or misdirected
hyperlinks and bookmarks.
- Testing of all external web site
links and relevance of all external web site links.
- All forms are completed and
submitted for testing.
- All e-mail accounts are tested.
- Testing for security where
credit card information is entered.
- Shopping cart testing, if
- Site search testing with
Search Engine Submission
Submitting your web pages to search
engines and directories requires more than simple URL
registration. Global Millennia Marketing
submits your web URLs to
more than 1,800+ different search engines, directories, indexes,
yellow pages, what's new sites, cool sites, regional engines and
links lists and directories.
Here are a few important points
that we consider:
- Optimized usage of titles,
descriptions and other HTML components.
- Manual selection of categories
- Keywords selected according to
web and page content.
- Competitive keywords ranking.
- Positioning tools and sites.
You will receive a comprehensive
evaluation alerting you to possible problems that may affect
search engine rankings along with possible solutions to these
problems. As well as expert advice on how to optimize your site
for the best possible chances of a #1 ranking.
here for pricing and packages.
are the best way of getting your site seen on the Internet.
Colour, concepts and animation are all crucial
elements in getting a banner that works. The most popular banners
are often not what you might expect.
Brash, in your face banners are losing ground to
a more ingenious approach that is needed - one that entices, not
We can provide banners that work, either in
Flash or animated gif's using unique original artwork produced
just for your message.
For more banner examples click
Opt In E-mail
|Send your message to
people who want to receive it! We use targeted "Opt-In" Email
lists rented from a variety of reputable list services. We can
handle the complete project from providing copy, artwork selection
and sending. Target by city, state, interests, hobbies, and much
more. Get results! Ask for a quote today.
promotion opportunities with a press release announcing your site
or product. There is an art to writing a new product release so
that it will stand out from the 2,000 to 3,000 similar releases
received every month by trade magazine editors.
We prepare new product releases that follow
conventional formats expected by industrial magazines, and contain
the type and quality of information needed by editors.
We write the release so that it attracts an
editor's attention, and explains to them quickly and succinctly
why the product is important to the magazine readers.
We can prepare an entire press kit with multiple
releases, backgrounders, biographies, and letter from the company
president, etc. Typically a Double-spaced news release is
$250(1p) $400(2p), a New Product Release 2-3 pages double-spaced
Once we receive your product information we will
be in contact to interview the appropriate contacts for further
detail and develop a style and approach for your product and
|Apart from writing
Press Releases we offer professional writing services, such as,
copy writing, editing and proof reading your; web pages; technical
booklets; newsletters; business proposals; reports or other
Branded Software Distribution
links to your site and gain additional traffic by the distribution
of branded desktop theme and screensavers.
Whether based on your business for internal use and customer
distribution or based on a theme your visitors will enjoy, desktop
themes and screensavers can provide name recognition for your
site. We can also post and distribute these for you to increase
internet links to your site, helping your search engine
Click here to visit
that will save you money!
- Your first web site should be a modest one
with emphasis on your core business services or products.
If it's successful, then you expand.
- Have your web address on all your
literature: business cards, stationary, print ads, posters, etc.
- Make sure your front line staff knows your
web site address and is pushing it to customers.
- Tell all your current customers about your
web site. Many of them will visit. You would be surprised at how
many of them will learn more about your business from your web
site than from all the time they have done business with you.
- Make sure your sales staff has seen your
site and knows what's on it.
- When you correspond with
potential clients, mention your web site address and tell them
that full details about your services can be obtained online.
If you would like to know more
about how Global Millennia Marketing can
assist your organization in developing new strategies, solutions and
projects please -
Call for your FREE e-Commerce
Contact us by clicking here now for more details!
Why not download
E-Commerce Personae or
Marketing on the
Internet or one or
more of our other Free Internet Business Guides