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Logo Design...Effective Logo Design

What Is A Logo?

A logo is a graphic, text or a combination of both, designed specifically to project a company's image.

Why Would You Need A Logo?

Nobody “needs” a logo, but a well-designed logo goes a long way in reminding your visitors who you are and what you do.

Different from plain text, a logo usually triggers the "who we are" memories in your visitors and works as a brand name identifier.

What are the types of logos?

Text: Logos can simply be text presented to convey a company's image. Consideration should be given to color, tilt, texture and clarity in order to convey the message you want to convey about your business.

Graphics and Text: Sometimes combining a graphic or symbol with text helps to convey the image you want to project for your company.

Logo Design, Corporate Identity and Name Branding Montreal, Ottawa, Cornwall

Not all graphics have to be so clearly related to a name but may instead infer strength or mobility or another concept entirely.

What does that "swish" really have to do with Nike? Yet it is one of the most recognizable symbols today.

What Constitutes Good Logo Design?

Use of Shape and Color: The use of shapes and colors should take into account the business for which it is created.

Logo Design, Corporate Identity and Name Branding Montreal, Ottawa, Cornwall

More conservative business, such as professional offices, financial institutions, etc., would do better to use more subdued colors, whereas bright colors are more fitting for retail establishments or a business whose market is a more upscale.


 

Logo Design, Corporate Identity and Name Branding Montreal, Ottawa, Cornwall
Keep It Simple: The reasons for simplicity are many, including the costs of reproducing the logo across all media without the necessity of expensive reduction or separation costs.

 

Logo Design, Corporate Identity and Name Branding Montreal, Ottawa, CornwallA full-color 3-D logo may look great on your web site, but there is certain sticker shock to a printer's quote to reproduce it in printed material.

A well-designed logo will lend itself to black and white printing as well as color printing without losing its detail.

 

Understand our Logo Design Process. and Logo Design Creative Process. The ideal logo is remembered. Let us make yours 'One to Remember'

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