The latest eBusiness technology
allows manufacturers to avoid recent pressures to sell
direct. This technology, called eB-Link, was developed by
Merchandising Systems Inc., as a major new component of
their IMScart eCommerce package. It allows manufacturers to
take advantage of the Web, not by selling from their own
websites but by empowering their existing
Used in conjunction with IMS HERMES Merchandising Gateway® and ChannelPartner®, it creates unique dealer websites with customized catalogs and designs. This solution uses a transparent ordering system to automate transactions between dealers and end users.
automatically translates the unique 'look and feel' of each
dealer website into an online catalog, where customers'
orders are transparently processed and fulfilled directly
from the manufacturer's back-end system. This solution
presents the best of both worlds, a way for manufacturers to
capture the efficiencies of direct eCommerce while
maintaining dealer loyalty, and an inexpensive way for
dealers to add the value of eCommerce to their customer
experience without jeopardizing the customer relationship.
This gives each dealer a hands-off eCommerce solution which protects their customer relationships and frees up time for them to acquire new customers. It also gives the manufacturer the marketing power to promote its products on multiple dealer websites from a single foundation.
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